Is Your Website Costing You Surgries?

SEO Services For Plastic Surgery Centers

Generating surgery leads by ranking #1 in Google organic results.

Plastic surgery is a highly competitive industry, with many surgery centers investing heavily in plastic surgery SEO to attract patients and suppress your visibility.

There are numerous ways for plastic surgery centers to gain visibility and generate new, qualified leads—video marketing, social media, billboards, content creation, advertising, and more.

But the reality is, only one strategy truly stands out for competitive plastic surgeons – search engine marketing (SEM).

Within SEM, there are two common strategies:

Paid search advertising (PPC Ads)

Organic search marketing (SEO)

You’ve likely tried both PPC and SEO before without seeing significant results.

It was slow, expensive and did not bring enough new surgery patients to justify the investment.

Search marketing evolves almost daily with each algorithm update, and if you (or your surgery center) aren’t in sync with these changes, you’re guaranteed to lose.

But with a robust strategy, you can significantly increase your surgery leads, guaranteed.

Surgery Leads with Plastic Surgery SEO

At 10X WEBGRO, we help plastic surgery centers generate surgery leads and consultations using an integrated SEM (search engine marketing) framework.

When you search for “plastic surgeon near me,” you see different kinds of results like paid ads, local SEO listings, people also ask, and organic listings.

Most plastic surgery centers don’t get leads because their strategy focuses on only one type of search result, which limits their visibility and loses attention.

To get great results, you need to appear in all types of search results.

Our integrated Search marketing strategy combines paid and organic strategies to get you more surgery consultations and high-value surgery patients.

Does integrated Search marketing Strategy really work?

We understand that you might not trust marketing agencies. As a plastic surgeon, you’re used to getting overpromised and under-delivered when it comes to SEO.

Here are a few case studies that demonstrate how plastic surgery centers are getting more traffic and booking more consultations because of our integrated search marketing strategy.

Case study of a plastic surgery center in Miami

Case study of a plastic surgery center in NY

How we can help your plastic surgery center

SEO is the best lead generation strategy for plastic surgery centers. There’s simply nothing more effective than showing up at the top of search page when potential patients are searching for you.

While Google Ads appear at the top of the Search Engine Results Page (SERP), most millennials are savvy enough to know those are paid placements and will intentionally skip over the ads to find what they consider the most trustworthy, unbiased results and earned placement – organic results.

Get more website traffic and surgery leads (that grow over time):

Google Ads can drive a lot of traffic to your site, but plastic surgery keywords are costly, and you’ll need to keep spending big every month to maintain your leads. SEO, on the other hand, brings in traffic without ongoing payments. Once your site ranks high, Google continuously sends you free traffic and potential leads around the clock.

Organic search results are seen as more trustworthy because they aren’t paid ads. When your business appears in Google’s organic results, it shows your reviews, pictures, and hours of operation, making it easy for potential patients to contact you directly from the search results page.

Book more surgery consultations from google:

PPC, SEO, and local SEO all contribute to booking more surgery consultations through Google. By combining these strategies, you ensure maximum visibility and credibility, leading to increased patient inquiries. An optimized website with well-designed landing pages is crucial for converting this traffic into booked consultations.

Generate a positive ROI on your total investment:

SEO might be competitive, but it’s more cost-effective than Pay-Per-Click (PPC) over time. While large firms may have big budgets for ads, driving up costs, you don’t need to outspend them to win. With a solid SEO strategy, you can outmaneuver your competitors and achieve higher rankings without breaking the bank. For plastic surgery centers, this means better visibility and more leads at a lower cost.

Want More Free Surgery Leads From Google?

How our integrated search marketing strategy works

Our integrated search marketing strategy designed to maximize visibility and rankings in your city.

Most agencies do not combine and integrate all these strategies and only target some part of google search. That’s why they fail to bring in more surgery consultations. We focuses on all types of google search results through our integrated strategy to get more surgery leads and consultations.

Our integrated strategy combines the website, SEO, Local SEO, backlinks, and finally content. Here’s a detailed process:

Website review and optimization

To rank high on Google, your website needs to be well-optimized. We start by reviewing your site and fixing all the key design and technical issues. Here are some of the things we look at:

Conversion Optimization: We make sure your website is designed to turn visitors into patients. This means having clear calls-to-action, easy-to-use contact forms, and engaging content that encourages potential patients to take the next step.

Website Speed: A slow website can turn visitors away and hurt your rankings. We optimize images, reduce unnecessary code, and use caching techniques to make sure your site loads quickly.

Mobile Friendliness: Many people use their phones to search for plastic surgery services. We ensure your website looks great and works well on all devices. This means a responsive design that adjusts to different screen sizes.

Broken Links and Redirects: Broken links can frustrate visitors and signal to Google that your site is outdated. We check for any broken links and set up proper redirects to keep everything running smoothly.

By taking care of these important details, we make sure your website is not just user-friendly but also search engine-friendly. This helps you attract more visitors and convert them into loyal patients.

Local SEO optimizations

Local SEO is crucial for plastic surgery centers to attract patients in your area. Ranking in the local “Maps pack” is essential, as it can significantly increase your visibility to potential clients searching nearby. Here are some key optimizations we focus on to boost your local presence:

Google Business Profile (GBP) Optimizations: We ensure your Google Business Profile is fully optimized. This includes consistent and accurate business information (name, address, phone number), adding a detailed description, posting regular updates, and uploading high-quality photos. An optimized GBP can make it easier for potential patients to find and contact you directly from the search results.

Local Business Schema Markup: Implementing schema markup helps search engines understand your business’s local relevance. This code highlights essential information like your business location, contact details, and services offered. It can enhance your search listings, making them more informative and appealing to users.

Online Reviews Acquisition: Positive reviews are a powerful tool in building trust and attracting new patients. We help you develop strategies to encourage satisfied patients to leave positive reviews on your GBP and other relevant platforms. Responding to reviews, whether they are positive or negative, also shows potential clients that you value their feedback and are committed to providing excellent service.

Local Link Building: Building links from local businesses, directories, and community websites strengthens your local presence. These backlinks signal to search engines that your website is relevant and authoritative in your area. We focus on acquiring high-quality, locally relevant links that can boost your search engine rankings and drive more traffic to your site.

Local Content: Creating content that resonates with local audiences is key. We develop blog posts, articles, and other content that address local events, news, and topics of interest. This not only helps with SEO but also establishes your practice as an integral part of the community.

By implementing these local SEO strategies, we can help your plastic surgery center stand out in local searches, attract more qualified leads, and grow your patient base.

Organic SEO

Getting to the top of Google search results is essential for driving more traffic and surgery leads to your plastic surgery center. This is where Organic SEO comes in. By optimizing your website and content, we help your site climb the ranks and stay at the top.

We start with a thorough website SEO audit. This helps us understand your current SEO status and identify any issues holding you back. It’s like a check-up for your website to see what’s working and what needs fixing.

We use the audit report to do the following:

Keyword research: We find the best keywords your potential patients are searching for. These are the terms that will help your website show up when people look for plastic surgery services.

On-page optimization: We make sure every page on your website is fully optimized. This includes improving your titles, meta descriptions, headers, and content to match the keywords we’ve found. This helps search engines understand what your site is about and rank it higher.

By focusing on these areas, we ensure your website is optimized to attract and convert more visitors into patients. Organic SEO isn’t just about getting traffic; it’s about getting the right kind of traffic that turns into valuable surgery consultations.

Link Acquisition from High Authority Surgery Websites

Link acquisition is a crucial part of SEO for plastic surgery centers. It helps your website build authority and trust with search engines like Google.

Google uses EAT (Expertise, Authoritativeness, Trustworthiness) to rank websites. High-quality links from reputable surgery websites boost your EAT score, making your site more likely to rank higher in search results.

For local SEO, getting links from local high authority sites is essential. These links show Google that your plastic surgery center is a trusted and relevant local business. We focus on acquiring links from local news sites, community blogs, and industry-related websites.

Simply put, without quality links, your site won’t rank well on Google. Links act like votes of confidence from other websites, signaling to Google that your site is trustworthy and valuable. We make sure to get you the best links to improve your rankings and bring more traffic to your site.

By focusing on acquiring high-quality links, we help your plastic surgery center establish a strong online presence. This not only boosts your search engine rankings but also drives more potential patients to your site, leading to more consultations and surgeries.

Content creation and publishing

Creating and publishing high-quality content is crucial for your plastic surgery center’s success. It helps your website rank higher on Google and builds your authority in the industry. When your site is full of valuable information, search engines see you as a trusted source.

Good content attracts backlinks from other websites. The more quality content you have, the more likely other sites will link to you.

People researching plastic surgery want answers to their questions. By providing helpful and informative content, you can guide potential patients through their research journey. This builds trust and makes them more likely to choose your services.

We create content on topics your potential patients are actively searching for. This includes articles, blog posts, and guides that cover everything from common procedures to recovery tips. When your content matches what people are looking for, your site becomes a go-to resource.

Think of SEO as a machine and content as its oil. Without high-quality content, your SEO efforts won’t run smoothly. Regularly publishing fresh, relevant content keeps your SEO engine running, helping your site stay at the top of search results and attract more patients.

Is your plastic surgery center a fit?

Our SEO services are top-notch, which means we often have to turn away more leads than we can accept. We focus on quality over quantity, taking on only a few new clients each month. This ensures we can provide the best possible results for your plastic surgery center.

Our services are a perfect fit if you…

Have a growth mindset and want to expand your surgery center: We love working with clients who are eager to grow and take their practice to the next level.

Are willing to invest at least $3,000/month into SEO services: SEO is an investment that pays off over time, and having the budget for it means you’re serious about seeing results.

Have a dedicated intake team or call answering service: This ensures that all the new leads we generate for you are promptly handled, maximizing your chances of converting them into patients.

Are committed to helping your patients get their desired results: We work best with centers that are passionate about providing excellent care and achieving great outcomes for their patients.

If this sounds like you, we’d love to chat about how we can help your plastic surgery center get more surgery leads and grow your plastic surgery center.

Book your free consultation here

Frequently Asked Questions

Can you really rank a plastic surgery center’s website?

Absolutely! While plastic surgery SEO can be competitive, we tailor our strategies to fit each market and client. SEO is all about outsmarting other plastic surgery centers, not Google. Once we assess your competition, we create a plan to get your center’s website to the top.

Is SEO better than PPC?

Both SEO and PPC can bring in new clients, but SEO is usually more cost-effective for plastic surgery centers. PPC can be very pricey, often costing $300-$500 per lead, which can quickly add up to a $5,000+ monthly bill. We usually recommend starting with SEO, but our goal is to help you reach a point where you can invest in both.

How involved will I need to be?

We designed our services for busy plastic surgeons like you. We understand your time is best spent running your surgery center and caring for your patients, not on marketing. After our initial kickoff call to gather information about your center, you won’t need to do much. We’ll keep you updated with monthly reports, and you can schedule a virtual meeting with us anytime.

What is your service cost?

Generally speaking our monthly growth plan starts at $2,000. We offer personalized plans based on your goals. Schedule a meeting with us for a detailed quote.